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Increase Your Action and Out-Produce the Problem!
by Grant Cardone
Today we are seeing companies and individuals going down with the ship... Individual incomes are decreasing along with the shrinking profits of their companies. Is this necessary? Must an individual lose ground while their industry's production slips? No! This does not have to be the case... I have found that there is an exact process an individual can take to make up for any contraction in the market.

Lets take a look. If your respective industry is in a state of contraction then you need to take action based on that economic reality.

Here's how it breaks down.

Whatever actions you took during regular market growth must be increased by the percentage that your market has contracted. If the market is off 40%, take each category of productive action you have used in the past and increase those actions by at least 40%.

Below is a chart you can use to Estimate the amount of Effort needed to maintain and improve your production.

Determine what the market is off
40%
Income last year
$80,000
$48,000
Number of Sales (last year)
150
90
Sales Opportunities
600
360
 


Activities to Offset Pullback
Last Year
Corrections Necessary
 


Sales Opportunities Needed

240
Hours worked per week-
40
56
Average # of times of follow up-
5
7
Average Commission/per sale-
550
770
Emails Sent Out Weekly-
50
70
Letters Sent Out Daily-
50
70
Personal Visits Daily Weekly-
0
5
Calls out Weekly-
60
84
Number of Closes Rehearsed-
5
100
Community Events Attended-
2
3
Hours of training per week-
1
6
Sales Meetings
2
Daily or Die

Using this Estimation of Effort Calculation will give you a stable means by which you can predict your income and forecast any changes needed in your approach to accommodate for erratic market behavior. This is the time to expand and conquer and to become completely unreasonable with the marketplace. Those who take these actions will find themselves in control of their earnings and their future.

If you want to learn more about how we can help, please contact us at (800) 368-5771.

Have great success,

Grant Cardone
Sales Expert and Author
Call us at 800-368-5771

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